Speaking · Conferences · Podcasts

Better QA starts with better thinking.

I speak about moving QA beyond test execution: building quality leadership, cutting waste from engineering workflows, and using AI as a tool to make the work more effective.

Ahmed El-Deeb speaking on stage at QonfX Berlin, with the presentation and conference banner in the background
On stageQonfX Berlin · 2026
BrowserStack

QA Leadership Summit · 2026

QonfX Berlin

In-person conference · 2026

Ministry of Testing

Community talks · Berlin & Cairo

Selected talks

Ideas I've taken to the stage.

From QA careers and engineering practice to practical AI, my talks explore the decisions and skills that make software quality more effective.

2026 · QonfX Berlin · In person

Next-Level QA in the Age of AI: From Tester to Quality Strategist

How QA can move beyond test execution to earlier influence, sharper risk thinking, and better engineering judgment in the age of AI.

Conference session ↗
2021 · Talents Arena

Building a Complete Test Automation Infrastructure

JobStack Virtual Tech Job Fair

How to think about test automation as engineering infrastructure, not just a collection of test scripts.

Presented while at Delivery Hero
2019 · Ministry of Testing Cairo

Owning the Future of Your QA Career

Taking responsibility for career growth, developing capabilities beyond execution, and becoming an influential quality professional.

2018 · Ministry of Testing Berlin

QA in the Squad Approach: Pitfalls and Best Practices

What it takes to integrate QA into squads without losing shared quality ownership, useful practices, or a wider product perspective.

Topics I speak about

Quality leadership is the thread.

My work started well before generative AI. The goal has always been to help QA professionals become more analytical, influential and effective. AI is another way to pursue that goal.

01 / QUALITY LEADERSHIP

From tester to strategist

Risk thinking, early influence, measurement, and the skills that make QA a meaningful contributor to engineering decisions.

02 / EFFICIENT QA

Doing less, better

Lean operating models, useful automation, thoughtful test selection, and fewer activities that create motion without creating confidence.

03 / APPLIED AI

AI that earns its place

Practical delegation to AI agents, review of their output, and integrating trusted assistance into testing and CI/CD workflows.

Podcast appearance

Conversations off the stage.

Interview · AVO CEO

Demystifying End-to-End Testing

A conversation about understanding end-to-end testing, the decisions behind it, and the role it should play in a sensible quality strategy.

Watch the conversation on YouTube ↗

Speaking enquiries

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If you're organizing a conference, meetup, podcast or engineering leadership event, tell me about your audience and what you'd like them to take away.

Speaking and writing here are independent. Views are my own and do not represent Amazon.