Author · Quality leader · Mentor
I'm Ahmed El-Deeb.
Quality Assurance Manager at Amazon
I write about software quality, QA leadership and the challenge of building confidence in an age when software can be produced faster than ever.
My perspective
What I write about
QA With Ahmed is my independent home for practical ideas about quality engineering. Three questions connect much of my writing:
Efficient quality
Which tests, processes and organizational structures create useful evidence, and which simply add work?
AI and verification
As AI accelerates software development, how should teams rethink the work of checking, trusting and releasing what they build?
Quality leadership
How can QA professionals move beyond executing tests to shaping engineering decisions, strategy and team effectiveness?
My perspective is rooted in quality assurance, but the implications extend to software engineers, engineering managers and anyone responsible for dependable delivery.
Published work
Writing and publications
The Software Industry
I write The Software Industry column for ACM SIGSOFT Software Engineering Notes, where I discuss questions facing the wider software engineering profession. Explore my ACM publications or view my ACM author profile.
Beyond the QA Interview
My book, Beyond the QA Interview: Master Quality Assurance and Build a Solid Career, brings together technical foundations, process thinking and career development for QA professionals. See the book at Springer Nature.
Practice & curiosity
Industry experience and learning
I have nearly two decades of experience in software engineering and quality assurance, including test strategy, release processes, automation and QA leadership. My focus is on connecting practical engineering decisions with the evidence teams need to trust their releases.
I share my practical experience through talks, articles and mentoring.
Artificial intelligence.
Engineering judgment.
I am also studying for an MSc in Artificial Intelligence at IU International University of Applied Sciences, bringing that learning into my work on AI-assisted quality engineering and verification.
Speaking & conversations
Sharing ideas beyond the page.
Alongside writing, I share practical lessons on quality leadership, efficient QA and applied AI through talks and industry conversations.
Mentoring & professional services
Work with me
For experienced QA professionals, I offer private mentoring focused on career progression, leadership and real engineering challenges. For organizations, my professional services focus on diagnosing quality and delivery problems and building leaner, more effective QA capabilities.
Start a conversation
Let's connect.
For writing, speaking, collaboration or professional enquiries, contact me by email.
QA With Ahmed is my independent publication and professional practice. Views expressed here are my own and do not represent Amazon. My mentoring and professional services are offered independently, not on behalf of Amazon.